Marketing of Levi branded retail clothing
Situation faced:
Sales administration costs had grown within Levis Europe much faster than business growth and operational requirements desired. A target savings of £10M (12% of current costs) was estimated.
Outcome achieved:
A small task force was formed to review the sales admin operations throughout tall the European subsidiaries. A benchmarking exercise was conducted to assess each operation. The targeted savings were met in their entirety through a mixture of staff reductions and process improvements. A further benefit was gained in forming a process transferring sales admin's best practices throughout the organisation.
Duration: 3 months
End date: June 2006